fundraising goal

As of April 5, 2018,
we have raised 68.8%

DONATE to the SFHA Campaign for a 1906 Earthquake and Fire Memorial

click here to make a donation


As incredible as it may sound, San Francisco has no designated memorial for the Great Earthquake and Fire of 1906. While many consider Market Street’s Lotta’s Fountain, Golden Gate Park’s Portals of the Past, and the golden fire hydrant at the corner of 20th and Church Streets to be memorials, none of them have ever been designated as such, and none tell the story of the defining event in San Francisco’s history.

Chronicle Building postcard 1901 by Detroit Photographic Co./WikipediaSeeking to rectify this oversight, the San Francisco History Association has announced the launch of a fundraising campaign to place a plaque on the de Young Building at the corner of Market and Geary Streets to serve as the Great Earthquake and Fire of 1906 Memorial. The owners of the de Young Building have granted permission for the placement of the plaque.

The History Association has chosen this location because of its proximity to Lotta’s Fountain, the site of the annual commemoration of the earthquake and fire, as well as the building’s distinction of having survived the conflagration. 

The bronze plaque, which will measure 74” wide and 48” tall, will be placed on the Geary Street side of the building, and will be clearly visible from Lotta’s Fountain. To explain the history of the disaster to residents and visitors, it will feature a map of the burn area, the story of the disaster, and some history of the de Young Building. 

The San Francisco History Association aims to unveil the plaque on April 18, 2019, the 113th anniversary of the disaster. In order to accomplish this goal, the Association is launching a fundraising campaign via to raise the $20,000 necessary for the plaque’s fabrication and installation.


Please click here to make a donation today! 


Mockup of the proposed plaque site. Photo by Joseph Amster.

All donations are tax-deductible and will include a special thanks on the History Association’s website. Other perks will also be offered to donors, depending on the level of their donation. SFHA will also solicit grants from local businesses and organizations. 

Contact: Joseph Amster